GO-TO-MARKET BRAND STRATEGY
Your marketing isn’t working because your prospects don’t care.
If you’re a founder, CEO, or entrepreneur in healthcare tech struggling to scale or increase traction, you don’t need more content. You need people to care.
Stop marketing. Start mattering.
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WHAT’S HOLDING YOU BACK
If they don’t get it, they won’t buy it.
Even smart products fail when the message isn’t clear. It’s not about what you built. It’s about what people believe you built, and how it could change their life for the better.
How can you tell if your messaging isn’t clear?
The symptoms you can see
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- Your website isn’t converting
- The sales deck changes every week
- Prospects nod during demos, then ghost
The challenges inside the team
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- Everyone tells a different version of the same story
- Founders repeatedly explain things on every call
- People seem confused
The burden you carry alone
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- You know your product is valuable, but it’s not clicking
- You’re always re-pitching
- You’re tired of seeing weaker competitors win attention
▸ That’s where I come in – not to give you more to say, but to give you the right thing to say. Everywhere.
WHY LISTEN TO ME?
I’m not an agency.
I’m your unfair advantage.
You could hire a brand specialist. Or a design agency. Or a full in-house marketing team.
Or… you could work with someone who combines all three.
I bring 25+ years of experience across branding, messaging, marketing strategy, and creative systems – so you get smart positioning and execution that converts.
I’ve helped brands like PointClickCare scale with clarity, not clutter. I’ve helped juggernauts like GE Healthcare launch new products with focus, not fuzz. I’ve helped tech giants like Lenovo execute strategic geographic campaigns that generated attention and results. And I’ve helped startups get to profitability quickly with carefully crafted statements and stories that compel their customers to connect.
If you want messaging that sells, a strategy that tracks to revenue, and a brand that matters, we should talk.
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WHAT I CAN DO FOR YOU
Services
Clarity Sprint
Nail your story. Say the thing that makes people care.
You get
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- Strategy intake session
- Brand message architecture
- Audience insight map
- One-liner and value prop
GTM Story System
Build a go-to-market plan that connects.
You get
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- Everything in Clarity Sprint +
- ICP & persona mapping
- Channel priority plan
- Messaging kit (web copy, email flow, sales deck)
- Founder POV content strategy
Founder POV Engine
Become the most credible voice in your space. Consistently.
Scope includes
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- Monthly content strategy calls
- 2-4 founder posts per month
- Thought leadership themes
- Post-performance review
Fractional CMO
Senior marketing leadership. No full-time overhead.
Scope includes
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- Quarterly GTM planning
- Campaign direction
- Sales/marketing alignment
- Team/agency coordination
- Founder/investor narrative support
ORGANIZATIONS I’VE HELPED
FEEDBACK
What others like you have said about working with me.
“Cameron delivered a product naming and branding project that exceeded our expectations. His innovative approach and thorough research provided us with opportunities we had not previously considered. The project not only took shape faster than any similar projects we’ve undertaken but also showcased a level of creativity that was truly impressive. Cameron’s expertise and leadership were invaluable to the success of this project.”
Tyler Linderman
VP Growth & Marketing, Bricz / Turio
“What sets Cam apart from other marketing teams I’ve worked with is the time and effort invested in truly understanding our purpose and target audience. His ability to capture the essence of what we wanted to achieve, particularly the human side of our services, was remarkable. Overall, Cam exceeded our expectations and delivered a product that perfectly encapsulated our vision.”
Julie Aube
CEO, ParentPulse Coaching
When you clarify your message, everything gets easier.
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Investors get it.
Customers want it.
Your team gets behind it.
Your site starts converting.
You stop guessing and start winning.
What happens if you keep doing what you’re doing today?
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You keep reworking your pitch and still feel unsure.
You keep explaining value on every call.
Your competitors sound sharper, even if they’re not.
You’ll be in this same situation in 6 months.
“Meh” messaging and systems costs you real money.
SCHEDULE
Stop marketing.
Start mattering.
If you’re done wasting time and money on noise and random marketing tactics, and you’re ready to build a brand and GTM system that connects – I’d love to help.